Definition & purpose of a promo music video

Definition of a promo music video - A promo music video is a video which is created for an artist or band for promotional purposes.

The purpose of an artist or a group is to sell the song that they are portraying through the video. This also increases awareness because the video attracts people in and makes them watch it more than once to see the video and as a result, will hopefully grow likeness to the song. A music video also helps people to understand the song more through the video as it can tell the story of the song and make listeners like it more once it is understandable and clear to them.
This can also helps people to see the talent of people within the music video, such as dancers and the drummers and guitarists. Producing a music video helps to sell and increase the sales of CD's of the song and DVD'S that the song or music video may be a part of or have.
For new artist and groups, as this helps to increase artist awareness of people so that they get more known throughout the industry at to listeners and viewers so that they become more popular and helps the artist or group with their continuing business within the music industry.