The purpose of music video in the digital age

The purpose of a music video is to promote  the song, and this helps to increase sales and awareness of the artist or band so they then get more sales on their singles and albums of which the song it on and they increase their fan base.
Music video's are a type of marketing that is used and it also gives fans and viewers a chance to get an incite into the song properly and they feel like they are  'getting' the song that is being promoted. artist or band are also able to promote their merchandise in this way, such as t-shirts as it gives viewers and fans the desire for the product.
The digital age that it is now, helps music video's to be viewed to they are a big part of this age in technology as these video's are free to the public to view at their own times and with all the different ways that people can watch music video's, they are able to receive lots of views as it is easily assessable through smart phones and apps, Youtube and Vevo.


Music companies have made music video's to be under controlled conditions as the amount of people that uploaded the music videos the Youtube for copyright infringement was to hard to control and track and become time consuming. Youtube channels for artists and bands have been done so that the links to their personal Myspace, Facebook and Twitter pages are available so that viewers go to their channel instead of going to copies from others on Youtube. TV programmes that are associated with music have also done the same so that they can see live performances and
interviews so that the official Youtube channel is more appealing for people to visit than others.