Goodwin's theory

Goodwin's theory applies to all music video's. I am going applying them to 'Crazy Kids' by Ke$ha.



Genre characteristics;
We can see that the song is in the dance-pop genre because there's dancing and unique outfits that are worn by everyone in the music video. There is also drinking within the video which links back to the typical stereotype for dance-pop music videos.The whole video contains bright colours and is all in all very colourful. The music within the music video is clearly a dance-pop song because is has an upbeat tempo and the singe Will.I.Am that sings in the song has been edited in effects as it is just a production of his face and his voice has been distorted and edited to sound almost robotic.


lyrics and visuals;
Ke$ha says "Ya'll chickens keep your two cents" whilst she raised two fingers to the camera which is a way that the artist represents the lyrics which an action. She also does this when she says "them crazy, them crazy kids" and she does circular finger actions on both sides of her head, being the body language motion for crazy.


Music and visuals;
The dancing within the 'Crazy Kids' music video goes in time with the music itself and Ke$ha's lip-syncing is in time with the singing that she id doing on the song. The cuts between shots in the music video go faster and more frequently as the music goes to the chorus and the upbeat tempo to go with the music.



Record company;
There is a lot of close-up shots of Ke$ha throughout the video when she is dancing and when she is singing, especially in the slow part of the song. This shows the enthuses on the artist that the record company would insist on to be within the music video so that their recognisability of the singer for the viewers and so that they are aware of who's song it is.



Frequent reference of notion to looking;
At the start of the music video, Ke$ha walks into the house and greats everyone as she walks by showing that she knows everyone, looking at them and high-fiving them. This shows her popularity and show that she is the life of the party and the main focus.



Intertextuality;
At the start of the 'Crazy kids' music video, it is presented like a film, with the title of the song and Ke$ha's name on a separate image and fades out into the video itself. This shows the audience what the song is going to be and who sings it, along with what the video is going to representing which can get the audience excited about the video and so it is treated professionally and so it is recognisable.