Music video analysis: Gabrielle Aplin - Home

I am going to be analysing the music video for 'Home' by Gabriele Aplin.

 

Representation: The genre of the song is alternative and this is help shown by what the singer is wearing as they are very mix and match and she is wearing old fashioned shoes. This portrays to the audience that she is different to other artists and has a different type of music that she sings as she is in the alternative genre. This is also shown by her tattoo on her arm that is only shown as some points in the video and her hair style which is very natural and different to what is in fashion to have. The artists facial expressions are shown as serious and meaningful when showing her singing the song at certain points in the music video. This shows that the song and the lyrics mean a lot to her and show what the genre and the pace of the song is

as it shows that it may be a sad or inspirational song. There's realistic lighting in the music video which shows that it could be a true event that happened in the past to show the meaning of the lyrics and the song to the artist.

 

Audience: Target audience for this music video would be young people from about 15-25 as Gabrielle Aplin in shown in the music video to be inspirational and a role model to young people such as teenagers as she is shown fending for herself and being her own person throughout different events no matter what. She is the main character in the story that the music video is showing and this helps to illustrate the storyline through the singer of the song and so that products of theirs can be sold if the audience and viewers of the music video like it.

 

Conventions: The song is a narrative about something that is happening in the music video and this video helps to explain the song and give it more meaning to the viewers.  Where the music video is set is in the middle of America and the audience can clearly see that she is far from home and she doesn't know where she is. This helps the song to be more appreciated by the viewers as they can see what the story behind it is and can feel more involved and understand the song and story more.

 

Movement: The movement of the camera becomes more frequent when the tempo of the music increases towards the end and it becomes more positive so that is helps to show this through the music video so that it is more obvious and explanatory to the audience. The camera shows many close up shots of the artists face so that it is recognisable for the audience and they know what the song may be and who the artist of the song is straight away. This also helps viewers that like the song or the music video to know what to ask or look for if they want to be the single or album that the song is on.

 

Goodwin's theory: The music video shows the title of the song like a film at the start before the music begins and the story starts to kick in through the video and the music and lyrics. Putting a title in a music video helps let the audience recognise the song before it begins and show new viewers what the song is to help sell more records and products of this s

song and the artist if they like the video and the song they are listening to. The artist uses lip-syncing in some parts of the music video when she is shown singing which helps to show that she is the person singing the song as well as being the main character in the story of the video. The camera does certain paces at certain times in the song which compliments it and helps to create the atmosphere that the artist wants the song to feel to the audience.

The camera angles that have been used in this music video are mostly match on action to things that are happening in the video that are specifically important to the storyline and the song. Such as Gabrielle Aplin paying for a guitar with her jewellery and her pushing her plate of food away from her.  There is also establishing shots so that we can see that she is in the middle of no-where and so that audience can get a feel to where she is and so that they are more in-the-know to what is happening in the video. The camera follows Gabrielle Aplin's movements and the pace of the shots becomes faster towards the end of the music video when the music becomes faster and more heart-felt to create an atmosphere and a specific feel for the audience so they can feel how important the story and the lyrics of the song are to the artist. There's a few close-up shots that the artist face so that the audience can recognise the singer of the song and so it establishes character.